Bakerly — National Campaign Imagery

CRAFTED FOR NATIONAL DISTRIBUTION

For Bakerly, NUTHAÜS produced the full image campaign for a nationally distributed cookbook available across major U.S. supermarkets.

We led the production from the ground up:

• Location scouting and set build-out

• Prop sourcing and art direction

• Menu planning and grocery procurement

• Two-day production alongside a professional food stylist

• High-resolution image delivery for print and retail use

The focus was creating imagery that felt warm, indulgent, and brand-consistent—while maintaining the clarity and structure required for large-scale retail distribution.

Beyond the cookbook imagery, we also produced:

• Halloween seasonal campaign photography

• Back-to-school campaign visuals

• Event film coverage documenting Bakerly’s school supply distribution initiative

The result: a cohesive visual system supporting retail presence, seasonal campaigns, and community storytelling at a national level.

Creative direction, production management, food photography, and film production by NUTHAÜS.